Page title: Privacy Policy

Last updated: November 2025
APT – a brand operated by the company LE LABO SARL

At APT, the confidentiality of your personal data is a priority. This Privacy Policy aims to explain how we collect, use, store, and protect your information when you visit our website www.aptcuration.com or make a purchase.

The website www.apt-curation.com is operated by the company LE LABO SARL,
with a share capital of €30,000.00, registered with the RCS of Romans under number 808 420 293,
whose head office is located at 17 Rue Saunière, 26000 Valence, France.
Contact email: support@lelabostore.com
Trade name: APT
Host: Shopify Inc., 150 Elgin Street, Ottawa, Ontario, K2P 1L4, Canada

We only collect the information necessary to ensure the proper functioning of our site and services:

• Identification data: surname, first name, email address, postal address, phone number
telephone (if provided).
• Transaction data: information relating to your orders, payments and deliveries.
• Technical data: IP address, browser type, device used, connection logs.
• Behavioral data: pages viewed, time spent, clicks, browsing history
(via cookies).
• Marketing data: communication preferences, interactions with our campaigns
advertising (Meta, Google Ads, emails).

Your data may be collected:

• When you make a purchase on the website (Shopify order form)
• When you subscribe to the newsletter
• During your browsing (via cookies and analytics tools)
• When you interact with our Meta ads / Google Ads
• When you contact our customer service

We use your data to:

• Process and deliver your orders
• Manage your customer account and preferences
• Ensure customer service follow-up
• Improve your experience on the site
• Measure the performance of our advertising campaigns
• Comply with our legal obligations (invoicing, fraud prevention, etc.)

The legal basis for this processing rests on:

• The execution of a contract (online purchase)
• Consent (newsletter, cookies)
• Legitimate interest (website analysis and fraud prevention)
• Legal obligations (accounting, taxation)

Your personal data is never sold.
However, they can be shared with:

• Shopify, for hosting and order processing
• Payment providers (Shopify Payments, Klarna, etc.)
• Carriers (DHL, La Poste, etc.) for delivery
• Advertising platforms (Meta, Google) for ad measurement and targeting
• Technical service providers (emailing, maintenance, security)
All our partners comply with GDPR standards and ensure the protection of your data.

We retain your data:

• Order data: 5 years (legal obligations)
• Customer/account data: 3 years after your last activity
• Billing data: 10 years (accounting obligation)
• Cookies: maximum 13 months
Beyond these periods, your data is deleted or anonymized.

In accordance with the GDPR, you have the following rights:

• Right of access: to know what data we hold about you
• Right to rectification: correct your information
• Right to erasure: request the deletion of your data
• Right to object: to refuse certain processing activities (marketing, cookies, etc.)
• Right to data portability: to receive your data in a usable format
You can exercise your rights at any time by writing to:
📧 support@lelabostore.com

Our site uses cookies for:

• Facilitate navigation and payments
• Analyze performance (Shopify Analytics, Google Analytics)
• Measure and optimize our advertising campaigns (Meta, Google Ads)
You can manage your preferences or disable cookies directly from the settings.
your browser.

Your data is hosted by Shopify Inc., which applies high security standards.
(SSL encryption, access control, backups).
APT and LE LABO SARL are committed to taking all necessary measures to protect your
information against any unauthorized access, alteration or disclosure.

Shopify and some of our partners (Meta, Google, Klarna) are located outside the European Union
European.
These transfers are carried out in compliance with the GDPR, based on standard contractual clauses.
validated by the European Commission.

APT reserves the right to modify this Policy at any time, in particular to
to comply with new legal obligations or technical developments.
The date of the last update is always shown at the top of the page.

For any questions relating to this policy or your personal data, you can contact us at:

LE LABO SARL – APT Customer Service
📍 17 Rue Saunière, 26000 Valence, France
📧 support@lelabostore.com